About Us

Located in Melbourne, Australia.

Our team has over 70 years collective experience in the beauty business, we have become an industry-leading e-commerce company, and work hard to maintain this with a team devoted to improving your online beauty shopping experience.

We call ourselves, "The Fresh Beauty Company", because all our products are 100% fresh, authentic items,- just like a fresh strawberry! We are also proud to deliver to anywhere in Australia, so that everyone can enjoy these products.

Want to know more? Our wide base of satisfied customers all over Australia can attest to our excellent in service and offering.

With carbon netural shipping available at no additional cost, we are Australia's number #1 guilt-free online beauty store destination.

We believe in providing a streamlined shopping experience so that you can purchase your favourite skin care, makeup, hair care and fragrances in the one place, direct to your door! So, what are you waiting for? Treat yourself today! With our wide selection of 30+ stunning beauty brands to choose from! There is something for everyone